ESSENTIAL INSIGHTS INTO

Internal Communication

Three vital facts about  Internal Communication every organisation needs to act on (and hardly anyone does)

1. Its universality

Internal Communication (IC) is the most universal of all business activities:

  1. Everybody communicates in the workplace – at least with their boss, and usually with colleagues and other peers 
  2. It provides much of the raw material with which every employee thinks about their work (and can often affect how they feel about doing it too).

The better the quality of that raw material, the better the quality and efficiency of the work your people can do. 

Bottom line: Effective IC is critical for your organisation’s bottom line.

2. Its Imposterism impact

IC can often be a source of Imposter Syndrome, in two ways:

  1. Some people may be unsure if they’re good enough at IC itself
  2. Poor IC from elsewhere in your organisation can leave some employees unsure if they’re fulfilling other core tasks appropriately, or if they’re safe to ask for help.

Bottom line: poor IC can adversely affect employees’ psychological safety, and their performance.

3. Its vulnerability

Human beings aren’t born with an ‘Internal Communication Gene’ hardwired into their DNA – which would enable them to instinctively get it right.  However…

  1. …most organisations expect their employees to just know how to identify what needs communicating, to whom, when and how, in any business situation they ever encounter – without being taught how to do this…
  2. …which every month can leave many employees facing tons of email overload, perhaps hours and hours of pointless meetings, and (oftentimes) miles of meaningless corporate-speak. So…
  3. …the cumulative costs of that flawed expectation can be immense, in terms of wasted time, compromised quality of work, psychological unsafety, and lower brand value.

Bottom line: enabling your employees to become increasingly effective internal communicators can significantly improve everyone’s well-being and performance, and your organisation’s bottom line.

How to successfully act on these insights

Much depends on the role you have in your organisation.  If you pick the one that most closely fits with what you do, we’ll walk you through your best options: