10 common niggles

How to make your life easier and way more fulfilling

If you’re an IC Specialist, IC Practice Governance can make your working life better in a whole series of ways.

It can win you you more resource and influence. And it will mean your clients can be better at briefing you. Beyond that it will also enable you to bring to an end any and every long-standing niggle or frustration you may have. Even some of the most common challenges that have been around seemingly forever.

Back in 1996, we put together a list of the ten most common challenges IC Specialists were facing at the time. Many folk say they’re just as relevant today. You may not recognise them all. But just imagine what your life could be like if you were able to end for good any that you face today.

10 common issues

Scan through this list. Click on any you recognise and read our take on how each of them works, and the resources you’re likely to need to eliminate them.

Then you can tap into our free downloads and workshops below, which will help you to start bringing these issues to an end, and moving into a new, groovier way of working.

And how would it be if: your clients are always quickly identifying what they want. And what they want is always what your organisation needs? Learn more

And how would it be if: except for genuine business emergencies, you’re always being involved in projects with enough notice to:

    • influence,
    • plan, and
    • execute them properly?

Learn more

And how would it be if: except for genuine business emergencies, all your clients always put aside enough time to brief you properly? Learn more

And how would it be if: people only make appropriate changes to your drafts. And they always accept your valid recommendations to improve their copy? Learn more

And how would it be if: your copy is always approved as quickly as possible – with no unnecessary rework? Learn more

And how would it be if: you always have enough budget to do the job as well as you feel it ought to be done? Learn more

And how would it be if: you’re getting involved in projects only when there’s a realistic chance of them coming to fruition? Learn more

And how would it be if: you have as much influence in your organisation as you want and need? Learn more

And how would it be if: you always have enough as much confidence as you want and need in your own copywriting skills, and those of your team and all approval group members. And that confidence is fully justified? Learn more

And how would it be if: you have all the confidence you want and need in the amount of business value you’re adding. And that confidence is fully justified. Learn more

FREE Downloads and workshops

If you want to see the back of these issues – and any others you face – you can. And we’ve two FREE resources to set you well on your way. Help yourself:

  1. You can book one of our free workshops, where we’ll show you how you can eliminate any other challenges you have that aren’t on this list.
  2. REALISE: another free download to help you put together the business case for getting everything you want.